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Keywords: Executive level
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Journal Articles
Disentangling customer orientation – executive perspective
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2014) 20 (5): 663–677.
Published: 26 August 2014
... orientation is applied in actual strategic decision making at the executive level. The case business is a multi-sector service business that took a strategic turn toward customer orientation in the 2000s. As a result, the company has been able to increase their market share to become the market leader as well...
