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Keywords: Fashion firms
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2020) 26 (5): 1121–1140.
Published: 11 December 2019
... industry in Italy. Using a logistic regression methodology, four hypotheses were tested to verify the correlation of four dimensions of social media platforms with an ambidextrous innovation orientation among fashion firms. Findings The four hypotheses were validated: the structural dimension...
