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Keywords: Futures
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Journal Articles
A review of customer relationship management: successes, advances, pitfalls and futures
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2012) 18 (3): 400–419.
Published: 01 June 2012
... in such a future. Originality/value In total, eight propositions are made about CRM's successes, advances, pitfalls and futures. A focus is on the fairness of CRM and a new definition is offered. Customer relationship management Consumer behaviour Trust Success Advances Pitfalls Futures Fairness...
