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Keywords: Grrece
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2003) 9 (5): 617–634.
Published: 01 October 2003
... Grrece Leading firms, after gradually adopting the production, sales and marketing philosophies, are now faced with the challenges of a new orientation that might be termed a customer‐centric one (Bose, 2002). At the core of this orientation there exists the necessity for developing...
