... implementation of new ideas. While innovation processes can be initiated through technology push or market pull approaches, a company's success depends on how these processes are structured to create market-ready products. Prior research highlights that productization plays a central role in this alignment...

.... To this end, this study aims to propose a novel integrated approach for the pre-assessment of the firm-level innovation process. Design/methodology/approach The proposed approach uses two important tools: the technology capability audit tool and innovation audit tool. The proposed approach integrates...

..., which represents only a low rate of response even though the project deployed all of the procedures available to avoid such an outcome. Practical implications The SIM approach to the innovation process may assist strategic decision-makers to improve their tools and relations, avoid repeated working...