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Keywords: Innovation strategy
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Journal Articles
Journal Articles
Business Process Management Journal (2026) 32 (4): 1141–1167.
Published: 13 June 2025
...Fatma Altuntas Purpose The determination of innovation strategy in companies is one of the most crucial activities to be conducted to achieve the company’s vision. Determining the innovation strategy also reveals the innovation roadmap that needs to be followed for the company to reach its vision...

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