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Keywords: Instruments
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Journal Articles
Examining product and process effects on consumer preferences for online and offline channels
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2008) 14 (1): 85–95.
Published: 08 February 2008
... for online and offline channels. Design/methodology/approach The study took a systemic approach. It reviewed the existing literature, proposed a theoretical framework, designed and administrated a measurement instrument, analyzed survey results, and provided implications and conclusions. Findings...
