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Keywords: Intention to continue
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2026) 32 (3): 838–860.
Published: 16 May 2025
... significantly. Additionally, hotel general managers’ entrepreneurial leadership strengthens franchisees’ intention to continue. Originality/value Unlike studies focusing on initial franchise relationships, this research examines franchisees’ willingness to sustain cooperation within ongoing relationships...
