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Keywords: Intention to use
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (5): 1736–1762.
Published: 11 March 2025
... sector. Design/methodology/approach Through two experimental studies (Study 1 and Study 2), we examined the impact of chatbot tone of voice (formal vs unformal) on patients’ behavioral responses, particularly their intention to use. Findings Our investigation shed light on chatbots...
