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Keywords: Kano model
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2016) 22 (2): 420–434.
Published: 04 April 2016
... industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to consider what is attractive to drivers and what consumers consider to be “driver-friendly”. Using an empirical...
