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Keywords: Loyalty
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (5): 1836–1861.
Published: 20 December 2024
... developed with the help of MEC. The conceptual framework comprises product information and marketing communication, which constitute the sensory and non-sensory aspects of consumption behaviour, and it is empirically tested by CB-SEM technique. QR code usefulness and loyalty are treated as mediators...
