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Keywords: Management integration
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2024) 30 (7): 2329–2351.
Published: 16 July 2024
... the BTM practice, which is utilized to achieve management integration into business development initiatives (Noce and Carvalho, 2014 ; Noce, 2016). The purpose of this case study is to evaluate the effectiveness and usefulness of BTM in a challenging context that involves a medium-sized company operating...
