...Giuliano Noci Purpose The purpose of this paper is to reshape and interpret the essence of marketing–supply chain management (M–SCM) interface in the glance of the dramatic changes occurring in competition and market relationships. Design/methodology/approach By reviewing relevant literature...

... management and marketing processes and the role they play in sustaining supply chain management-marketing (SCM-M) integration from an information processing point of view. Design/methodology/approach Patent analysis and actual examples are used to carry out this study. In detail, first, the authors...

...Ilan Alon; Shan Chen; Marco Mandolfo Purpose The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European...

...Margherita Pero; Lucio Lamberti Purpose The purpose of this paper is to explore the marketing‐supply chain management (SCM) interface in new product development (NPD) processes through a contingent approach. Design/methodology/approach The study endorses Thompson's taxonomy of interfaces...

... the true costs of marketing and logistics activities. How ABC provides managers with considerable insights into how various products, territories, and customers play major roles in logistic and marketing activities and, consequently, drive total costs is discussed. The advantages of the ABC model in terms...

...Niklas Aldin; Per‐Olof Brehmer; Anders Johansson Electronic commerce enables business development for marketing channel intermediaries and strengthens their existing operations and strategic management. This research shows that electronic commerce provides stepwise business development refinement...

... the participants themselves to establish their ranking using all the above criteria. Concludes with proposed improvements to car after‐sales service, based on best practice. Ford describes its after‐sales objectives as “to make Ford the number one after‐market operation by providing owners of Ford vehicles...

... importance of the after‐sales sector in automobile marketing. The value system in the German car industry can be broken down into four major players; component suppliers, car producers, dealers or the point of sale, and buyers. These players are all affected by any turbulence in the car industry...