... and analyzing evolutions in the different phases of the marketing funnel, the author develops an evolutionary pattern for M–SCM interface. Findings As the markets evolve to an always-on, service-dominant logic, being market-driving becomes a necessary condition, and as such marketing strategies must...

... and identification of the phenomenon (Lages and Lages, 2003). Hind El Makrini can be contacted at: hind.roche@etu.udamail.fr © Emerald Group Publishing Limited 2015 Performance Performance management Marketing strategy Management Management theory Management effectiveness Many...

... for managers. This will ensure that the firms adopting and implementing eRA are better prepared and need not reinvent the wheel. © Emerald Group Publishing Limited 2012 India Electronic commerce Auctions Marketing strategy Process management Electronic reverse auctions Managerial...

... identified in turn. Electronic commerce Economic sustainability Market system Marketing strategy A number of articles and reports have sought to classify e‐marketplaces based on the number of owners and their role in the marketplace (Krammer et al., 2001 , Karpinski, 2001...

...Ashok Ranchhod This position paper revisits earlier research to outline contemporary thinking on the nature of cyber‐marketing strategies and the implications for organisations in the post‐Net era. It identifies in particular recent frameworks which appear to offer insights into the complexities...