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Keywords: Mass customization capability
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Journal Articles
Business model design and mass customization capability: is supply chain integration a missing link?
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Journal:
Business Process Management Journal
Business Process Management Journal (2022) 28 (4): 1183–1206.
Published: 12 August 2022
...Jia Cheng; Songzheng Zhao; Taiwen Feng; Hongyan Sheng Purpose This study aims to examine the impacts of the novelty-centered business model design (NBMD) and efficiency-centered business model design (EBMD) on mass customization capability (MCC), as well as the mediating role of supply chain...
