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Keywords: Means-end chain theory
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (5): 1836–1861.
Published: 20 December 2024
... of these alternatives. In the present study the data were collected using the hypothetical experiment which sets the context for attributes, values, and outcomes for consumers. It was based on top-of-mind recall, or memory recency. The present study employs means-end chain theory to evaluate the impact of product...
