... into the factors that contribute to the acceptance of mobile CRM services in India from new consumers' perspective. This study demonstrated that in the case of mobile CRM, the factors related to service aspect dominate over the technical aspect. In such a scenario the understanding of customer's perception...

... of the conference papers we focused on a few established conferences in the fields of IS, electronic commerce and mobile business that are listed in Table III . Customer relationship management Information technology Multichannel Traditional CRM eCRM Mobile CRM Multiple channels Customer...

...Purnima S. Sangle; Preety Awasthi Purpose The purpose of this paper is to develop an understanding of the primary concerns of a customer when they use mobile banking services and identify factors that can be used for making better mobile customer relationship management (mobile CRM) services...