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Keywords: Naïve Bayes
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Journal Articles
Automated competitor analysis using big data analytics: Evidence from the fitness mobile app business
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2017) 23 (3): 735–762.
Published: 05 June 2017
... classify competitors by applying binary Naïve Bayes, LDA topic modeling and k-NN Clustering, and conduct competitor analysis by applying various data tabulation and visualization techniques. To do so, we develop a big data competitor analysis system (see Figure 1) that can specifically deal...
