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Keywords: New Silk Road
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Journal Articles
Supply chain – marketing integration: How do European SMEs go to China via the New Silk Road
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2019) 25 (2): 368–378.
Published: 11 July 2018
...Ilan Alon; Shan Chen; Marco Mandolfo Purpose The purpose of this paper is to discuss China’s New Silk Road initiative as an opportunity for European small and medium-sized enterprises (SMEs) to export to Chinese market. It offers research propositions on redefining the business process of European...
