...Aron Witkowski; Andrzej Wodecki Purpose This study investigates whether developing a new maturity model for New Product Development (NPD) is necessary or if refining existing models can more effectively support organizational improvement. Design/methodology/approach A Design Science Research...

... stages of the new product development (NPD) process, as well as regarding the implementation of new technologies (Bertan et al., 2016 ; Candi and Beltagui, 2019). However, the academic debate on PD processes is not clear regarding the use of digital technologies to achieve CFI (Moeuf et al...

... was done via Structural Equation Modelling (SEM-PLS). Findings It emerges that big data analysis (BDA), traditional marketing analysis (TMA) and big data system quality (BDSQ) are significant determinants of new product development (NPD) success. Meanwhile, the BDA and TMA significantly affect the BDSQ...

...Kim Sundtoft Hald; Chiara Nordio Purpose The objective of the present research is to explore how firms, when engaged in collaborative new product development (NPD) activities, may be understood to be successful or unsuccessful in achieving ambidextrous processes. The study explores...

...Debora Bettiga; Federica Ciccullo Purpose Co-creation along the new product development (NPD) seems the winning approach in nowadays market. The purpose of this paper is to explore the collaboration and interaction flows between suppliers and customers in co-creation initiatives devoted to NPD...

...Janaina Mascarenhas Hornos da Costa; Creusa Sayuri Tahara Amaral; Sânia da Costa Fernandes; Henrique Rozenfeld Purpose The purpose of this paper is to propose and describe a method that uses recurrent problems to increase the efficiency and effectiveness of the diagnosis of new product development...

... Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only New product development SMEs Case study Open innovation Innovation contest External knowledge search A fundamental question remains in the open innovation (OI) literature: why do some firms engage in OI...

... industry, the authors apply the Kano model to find the drivers for achieving customer satisfaction with new product developments in smartcars. Findings – Automotive companies need to consider what is attractive to drivers and what consumers consider to be “driver-friendly”. Using an empirical...

... to be specified in order to associate who has to carry out the activity and who is responsible for it. These five elements are essentials to structure a transformation in order to minimise uncertainty, to guide method users and to guaranty a smooth course of the improvement act. New product development...