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Keywords: Operational strategy
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Journal Articles
Automated competitor analysis using big data analytics: Evidence from the fitness mobile app business
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2017) 23 (3): 735–762.
Published: 05 June 2017
... reliable real-time results. The approach is also cost effective for market analysis projects covering different data sources. Competitor analysis is a multi-disciplinary function affecting sales, marketing, product development, operations strategy, and product re-engineering. It requires diverse...
