...Mar Vazquez-Noguerol; Iván González-Boubeta; Iago Portela-Caramés; J. Carlos Prado-Prado Purpose Grocery sellers that have entered the online business must now carry out order fulfilment activities previously done by the customer. Consequently, in a context of online sales growth, the purpose...

... develops a methodology to identify operations that generate core competences and those that do not, with the aim of improving the management of the supply chain. Design/methodology/approach – This work analyses the order fulfillment process in a representative sample of firms operating in a region...