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Keywords: Orthogonality
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Journal Articles
Clarice Zimmermann, Silvio Luis de Vasconcellos, Kadigia Faccin, Gerson Tontini, Ronaldo Couto Parente
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (7): 2871–2891.
Published: 24 January 2025
.... Findings We discovered an orthogonal relationship between causation and effectuation moderated by the balance between intuition and rationality, enabling small creative businesses to successfully navigate internationalization by adapting to contractual demands and exploring creative opportunities...
