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Keywords: Perceived utility value
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Journal Articles
Consumer's expectations from mobile CRM services: a banking context
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2011) 17 (6): 898–918.
Published: 08 November 2011
... rendering an added meaning to the factor. Re‐examination of the entire item set under this factor induced a different name “perceived utility value” for the factor. This factor explained the highest amount of variance (13.78 per cent). Likewise the items under usefulness and perceived ease of use clustered...
