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Keywords: Process context
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Journal Articles
Customer process-centric artefacts: a literature review
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2021) 27 (2): 615–637.
Published: 14 January 2021
... research Customer centricity Process context The value of a company's products and services does not emerge until they are utilized by customers in their own processes of value creation (Vargo and Lusch, 2004). Firms' offerings add value for customers if they help customers achieve their process...
