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Keywords: Process research
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Journal Articles
The role of intuition and rationality in the causation-effectuation decision-making puzzle
Available to PurchaseClarice Zimmermann, Silvio Luis de Vasconcellos, Kadigia Faccin, Gerson Tontini, Ronaldo Couto Parente
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (7): 2871–2891.
Published: 24 January 2025
... their international expansion. Design/methodology/approach We developed process research to investigate the causation-effectuation decision-making processes during the internationalization of a creativity-intensive small business located in Brazil. In just three years, its cartoon reached screens in 80 countries...
