...Pukar Jung Kunwar; Janne Harkonen; Jukka Majava Purpose This research examines the interaction and alignment between product features, quality and production capabilities (i.e. productization) and market needs, revenue strategies and business processes (i.e. business models) during the research...

... to the whole formed by service products, business processes, information technology (IT), people and data. Design/methodology/approach In the study, the exploratory empirical evidence is presented from 16 cases, 4 of which are from companies that are globally well-known. Findings The key findings...