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Keywords: QR code
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2025) 31 (5): 1836–1861.
Published: 20 December 2024
...Krupa Rai; Ranjan Chaudhuri; Sheshadri Chatterjee; Demetris Vrontis; Antonino Galati Purpose The purpose of the research is to investigate customer shopping behaviour for Italian market, extra virgin olive oil (EVOO) using the quick response (QR) code. The study uses means-end chain (MEC) theory...
