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Keywords: Service typology
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Journal Articles
Does big data analytics influence frontline employees in services marketing?
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2017) 23 (3): 623–644.
Published: 05 June 2017
... streams, the paper analyses the impact of BDA on service. The research by developing service typology portrays its interplay with the typologies of FLEs and BDA. The framework portrays the service contexts in which BD has major impact. Looking further into the future, the discussion raises prominent...
