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Keywords: Story-making
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2020) 26 (1): 59–79.
Published: 19 June 2019
... of this paper is to investigate the suitability of story-making as a means of designing new business models and to shed light on its potential for stimulating creative entrepreneurial thinking. Design/methodology/approach This paper tests the use of story-making for business modelling in a real-life case...
