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Keywords: Traditional CRM
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Journal Articles
Adoption of CRM technology in multichannel environment: a review (2006‐2010)
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2012) 18 (3): 445–471.
Published: 01 June 2012
... of the conference papers we focused on a few established conferences in the fields of IS, electronic commerce and mobile business that are listed in Table III . Customer relationship management Information technology Multichannel Traditional CRM eCRM Mobile CRM Multiple channels Customer...
