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Keywords: Traditional marketing
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Journal Articles
RETRACTED: Traditional marketing analytics, big data analytics and big data system quality and the success of new product development
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2021) 27 (4): 1108–1125.
Published: 18 June 2021
...Ahmad Ibrahim Aljumah; Mohammed T. Nuseir; Md. Mahmudul Alam Purpose This study investigates the impact of traditional marketing analytics and big data analytics on the success of a new product. Moreover, it assesses the mediating effects of the quality of big data system. Design/methodology...
