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Keywords: Value dimensions
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Journal Articles
Disentangling customer orientation – executive perspective
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2014) 20 (5): 663–677.
Published: 26 August 2014
.... To address this practical gap, the purpose of the paper is to build an executive perspective on customer orientation through the mechanism of customer value dimensions. Design/methodology/approach – An intensive case study from a successful retail service business is used to illustrate how customer...
