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Keywords: Word-of-mouth intentions
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Journal Articles
Journal:
Business Process Management Journal
Business Process Management Journal (2021) 27 (7): 2161–2180.
Published: 13 April 2021
... Market trend Customer loyalty Word-of-mouth intentions Professional hotel management H1. Customer intimacy and brand image correlate with each other. Personal knowledge and service experience depend primarily on WOM intention (Liu and Lee, 2016). In the hotel sector, WOM...
