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Keywords: Yacht industry
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Journal Articles
Customer influence on supply chain management strategies: An exploratory investigation in the yacht industry
Available to Purchase
Journal:
Business Process Management Journal
Business Process Management Journal (2019) 25 (2): 288–306.
Published: 12 July 2018
... an understanding on how to transform customers’ expectations into SC decisions. The yacht industry, encompassing both technical and emotional peculiarities, becomes this study’s driven focus to interrogate the interrelationship between supply and demand. Design/methodology/approach The study explores...
