... transformation Knowledge management customer relationship management CRM customer knowledge And competitiveness strategy As the world economy shifted its focus from tangible to intellectual resources, several streams of research produced a new theory of the firm, i.e. the firm's 'knowledge-based...

...Hung Nguyen; Norma Harrison Purpose Nowadays, companies compete and win based on the capabilities they can leverage across their supply chains. With unpredictable and turbulent business environment, supply chains are seeking to customer knowledge as sources of competitive advantage. The purpose...