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This article looks at the changes in the insurance market which are being forced by new economy pressures. The author considers the squeeze created by consolidation in the financial services market and by globalisation and how companies have responded by creating asset management products and tapping increased customer demand for an ever wider range of products. The benefits of technology are turning the market upside‐down but are benefiting new entrants rather than existing players. The key in the end will be those companies which can add value.

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