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Keywords: Values
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Journal Articles
Goodbye to book value investing
Available to Purchase
Journal:
Balance Sheet
Balance Sheet (2002) 10 (2): 15–16.
Published: 01 June 2002
...Chuck Joyce; Jack Gray The authors argue that book value accounting is now completely out of date. Citing examples based on the Campbell’s Soup company and AOL Time Warner they show how investors who are tied too closely to a simple value benchmark have missed out on the value rally in the markets...
