The purpose of this paper is to identify factors that affect farm acceptance of the new seeds. This paper develops a Bivariate Probit model with adjusted sample selection bias to analyze Chinese farmers' sequential decision‐making process in their adoption of plant new varieties (new seeds) under the new Variety Property Right Protection System.
Face‐to‐face interviews with farm households in 22 provinces were used to gather questionnaire information. A total of 341 surveys were collected and analyzed using a Bivariate Probit model adjusted for sample selection bias problems. Descriptive statistics for each selected variable used in the model are also presented.
This study concluded that farm location, land size, farm perceived dealer reputation, and farmer‐to‐farmer word‐of‐mouth information were found to be important factors that affect farm adoption of new seeds.
This study is based on first‐hand survey information collected by the researchers. Thus, the results are original and were not published elsewhere.
