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Journal Articles

The effects of different types of trust on consumer perceptions of food safety: An empirical study of consumers in Beijing Municipality, China

Weiping Chen
Journal: China Agricultural Economic Review
China Agricultural Economic Review (2013) 5 (1): 43–65.
https://doi.org/10.1108/17561371311294757
Published: 25 January 2013
... direct selling products and companies. Food safety perceptions Trust Chinese consumers China Consumer behaviour Food safety Theory supports the existence of the effects of industry‐level specific trust on supplier‐level specific trust, but we are not aware of empirical research directly...
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