... via choice experiments. Using the experiment data, the marginal willingness to pay (mWTP)/marginal willingness to accept (mWTA) of swine breeders and/or grain crop growers for LMR was determined based on the beneficiary-pays principle. Subsequently, the market-oriented strategies of CLBF were...

... with conventional socio-demographic data. Design/methodology/approach A discrete choice experiment was conducted to elicit the underlying preferences of 484 participants from seven provinces in China. By linking three types of data (—data from the choice experiment, socio-demographic information and individual...

... programs. Design/methodology/approach This study used mail-in and online surveys to collect consumer and producer choice experiment data, and then employed mixed logit models to analyze and simulate individual producer and consumer willingness to pay (WTP) for the apple attributes. Findings Based...

... labels. Design/methodology/approach Data used in this study came from choice experiments (CEs) conducted in Shandong province, China. Based on experiment data, a random parameter logit model was established to analyze consumers’ willingness-to-pay (WTP). Findings Consumers’ WTP for organic...