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Keywords: Digital media usage
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Journal Articles
Journal:
China Agricultural Economic Review
China Agricultural Economic Review (2024) 16 (3): 445–467.
Published: 22 April 2024
.... Design/methodology/approach The study analyzes data from 1,002 farmers’ surveys. First, a logit model is used to measure the impact of SN on the adoption of different types of CCMM. Then, the interaction term between digital media usage (DMU) and SN is introduced to analyze the moderating effect...
Includes: Supplementary data
