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Keywords: Food neophobia
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Journal Articles
Journal:
China Agricultural Economic Review
China Agricultural Economic Review (2025) 17 (1): 191–211.
Published: 18 November 2024
... categories. Social influence, knowledge and advertising exposure positively impact purchase frequency and WTP. Consumers with low food neophobia tend to be more responsive to product-related factors, such as freshness, calorie content and processing methods, in their purchase decisions. Originality/value...
Includes: Supplementary data
