Keywords: Plant-based meat
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Journal Articles

Does negative information on conventional meat work as an effective communication strategy to promote plant-based meat consumption?

Rao Yuan, Zuer Wang, Wenchao Wu, Shaosheng Jin
Journal: China Agricultural Economic Review
China Agricultural Economic Review (2026) 18 (2): 235–253.
https://doi.org/10.1108/CAER-05-2024-0145
Published: 09 September 2025
...Rao Yuan; Zuer Wang; Wenchao Wu; Shaosheng Jin Purpose This study aims to explore the efficacy of three different information interventions (negative information highlighting the negative impacts of conventional meat consumption, positive information emphasizing the benefits of plant-based meat...
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Includes: Supplementary data
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