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Keywords: Plant-based milk
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Journal Articles
Journal:
China Agricultural Economic Review
China Agricultural Economic Review (2025) 17 (1): 191–211.
Published: 18 November 2024
...Wenfan Su; Zhifeng Gao; Songhan Li; Jiping Sheng Purpose The study aims to investigate consumer preferences across 25 attributes of plant-based milk (PBM) products and examine the key predictors and underlying mechanisms of consumer purchase decisions of PBM alternatives. Design/methodology...
Includes: Supplementary data
