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Keywords: Product attributes
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Journal Articles
Journal:
China Agricultural Economic Review
China Agricultural Economic Review (2025) 17 (1): 191–211.
Published: 18 November 2024
... This study contributes to the extant literature by comprehensively examining the determinants of consumer purchase decisions for PBM alternatives. The findings provide practical implications for marketers and policymakers, highlighting the strategic product attributes, consumer segments and marketing levers...
Includes: Supplementary data
