Skip to Main Content
Article navigation

One of the fastest growing sectors of the United States economy is the service industry, and tourism is almost the largest segment of this business. Tourists spent $17.3 billion in Texas during 1987, which is a 6.9 percent share of the United States travel and tourism market. In 1987, the Texas state legislature created the new state Department of Commerce (DOC). According to the chairman of DOC, two of the major thrusts of its strategy are business development and tourism. The agency is financed with .5 percent of the state hotel tax revenue, which is approximately $6 million per year. This amount finances a toll‐free number for potential visitors to call requesting Texas travel information and an unprecedented national advertising campaign, including television commercials.

This content is only available via PDF.
You do not currently have access to this content.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.
Pay-Per-View Access
$39.00
Rental

or Create an Account

Close Modal
Close Modal