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Purpose

The purpose of this paper is to report on the use of the critical interpretive synthesis (CIS) method as a potential tool for aiding library selection decisions.

Design/methodology/approach

CIS was used to model research trends in the intersection of journalism and popular culture using presentation titles collected from five years of Popular Culture Association/American Culture Association Conference programs (2007‐2011).

Findings

CIS was determined to be effective for focusing a subject selector's current awareness activities.

Research limitations/implications

Considering the limited information provided in the PCA/ACA programs, the researchers were required to analyze the intent of many of the presentations from their titles and the titles of the sessions where they were given.

Originality/value

CIS is a flexible means of systematically producing explanatory theories directly from the data that, while new to library and information science, is useful for modeling cutting‐edge research for current awareness activities.

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