...Oscar Sigauke; Samson Mutsagondo; Munyika Sibanda Purpose Archival institutions must make their holdings and services known to the public to ensure increased usage. It is the obligation of archival institutions to adopt strategies to market their services to increase the usage of their holdings...

... Group Publishing Limited 2012 --> Libraries Academic libraries Reference services Brands Marketing Quality Sarah Murphy, Coordinator of Research and Reference Services at the Ohio State University Libraries, has provided us with an interesting book that covers basic concepts...

...Karl Suhr An exploration as to whether marketing by publishing companies by anonymously recommending titles for purchase actually influences library acquisitions. Libraries Acquisitions Collection management Marketing The Web page for Kent Library at Southeast Missouri State...