... in the book, these two services are discussed in detail, and the authors provide accompanying promotional material that helps to see exactly what was done to promote the services. Because the target market is so important to marketing, one paper looks at just marketing to distance students, while another...

...Linda Ashcroft The provision of electronic journals collections has required libraries and librarians to adapt and develop services and working practices. Research carried out at Liverpool John Moores University investigated promotion and evaluation of e‐journals in academic library collections...